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Twist Collective Blog

The Twist Team: Sandi Rosner

When we go to trade events, talk with customers and do shows, people often ask us what we do, what our titles are and how we work together. At the end of each edition is our Masthead, which lists everyone on staff and their title, along with the many people we are thrilled to thank for their contribution to the edition.

In this series of blog posts, which you can read, in its entirety, here, we'll be introducing you to some of the people who help make this magazine possible. As always, we would love to continue the discussion and get your feedback on this or any other blog post, over on Facebook.


Kate Gilbert

Sandi Rosner is based in central California and is the head Tech Editor for Twist Collective. Since joining the team in 2009, she has reviewed nearly every pattern we publish and is the primary recipient of all emails sent to our This email address is being protected from spambots. You need JavaScript enabled to view it. email address. She’s often the pragmatic voice of reason when the rest of us are feeling indecisive or overwhelmed and she’s the go-to person for anything knitting related. Whether you read her articles on topics like ease, seams and decreases or admire (and hopefully knit!) her patterns like Sanderling, Midtown and Lumen, you are sure to see Sandi's influence in just about every edition.

Talk about wearing many hats! It was hard to come up with just a few questions to ask Sandi, that would allow others to see her contributions, the same way we do, but I tried and managed to coerce a picture of her dog, Baxter, out of her too. I consider that a win.

MM: You have been working in the fiber arts for a long time, including a fair number of years owning your own yarn shop. What is it that drew you to knitting and especially design and tech editing?

SR: I learned to knit from the instructions in the back of a magazine when I was 18, and really never stopped. After too many years in a corporate career, when it was time for a major change, opening a knitting shop just felt right. Then it was just a matter of seeing which door was open and walking through. I had made up my own patterns for years, and started writing them down when people wanted the instructions for samples I made for the shop. A yarn distributor I knew asked if I'd do some designs for them, and others followed. After seeing some of my patterns, another yarn company asked me to tech edit.

When I closed the shop, it was natural to expand the design and tech editing work. This work suits me really well. I love living and working alone, and I work best with firm deadlines. Unlike those who have partners or children at home, I have the time and space to give the editing the focus it demands, and I get better at it every year. Designing fills my need to be creative, and tech editing works the analytic side of my brain.

shawl held by kate's dad
Baxter: Head of HR, PR and DIN-R


MM: With all this experience, are there times when you can still learn new things from reading other people’s patterns? Is there anything in particular that has really caught your attention, in a Twist pattern?

SR: I am always amazed at the creativity of knitting designers. There is always something new to learn. I particularly love the endless ways simple stitches can be arranged and rearranged. Robin Melanson's Bellevue from a couple of issues ago is a great example of basic stitches combined to great effect.


MM: You aren’t just a Tech Editor, you also design both for Twist and independently. What do you consider important in your own designs and how is that reflected in some of the garments you’ve created for Twist?

SR: I try to design things that will be a pleasure to knit and that I'd really want to wear. What else is there, really? I find that I'm drawn to classic silhouettes, lighter weight yarns, and straight forward stitch work.


MM: Are there any tips you’d give an aspiring designer who wanted to write a great pattern?

SR: Of course I have tips! First of all, don't throw every trick you know into every pattern. A single idea brilliantly executed often makes a more effective finished project. Second, respect the knitter. Do you really need to say "Sleeves (make 2)"? I think the knitter will be able to figure out that a second sleeve is needed. And if they only need one sleeve, who are we to discriminate against amputees? Third, remember this is knitting, not structural engineering.  The fabric we create is inherently flexible and will mold to the body within reasonable ranges. You probably do not need to size your pattern in 2" increments or put in the sort of shaping one would find in a tailored suit. And finally, ask questions. When in doubt, send your tech editor an e-mail and ask her opinion. It will save time for you both in the long run. Just the other day, I talked with Kristen Rengren about her design for the Winter 2012 issue. We were able to come up with a solution that simplified the pattern, making both her job and mine easier.

shawl held by kate's dad
Sandi's workspace and Crane Creek


MM: Are there any tips you have for customers to improve their knitting experience?

SR: First, relax. It's just knitting. When I teach, I'm always surprised to hear people use the word "afraid" in connection with their knitting. They're afraid to rip out, or afraid to try Fair Isle, or afraid of lace. This is supposed to be fun. There are plenty of things in this life worthy of fear, and knitting isn't one of them. Second, learn to love making a great seam. Your sweaters will look and fit better if you do. Third, if you get stuck, ask for help.  E-mail sent to This email address is being protected from spambots. You need JavaScript enabled to view it. lands on my desk.  With rare exceptions, I'll get back you within 24 hours. You might have found an error in a pattern (despite our best efforts, they happen), or you might be misinterpreting the instructions. Let me help you sort it out.


MM: What is the most rewarding/exciting aspect of your job at Twist?

SR: That's easy.  I love working with such a wonderful group of talented, smart, funny and supportive women. Kate has assembled an exceptional team. With every issue, I'm proud to be part of creating such a gorgeous product.