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Twist Collective Blog

Behind the Scenes: Styling

Creating a knitting magazine isn't just about finding great designs and taking pictures of them. This series takes you behind the scenes from mood board to publication. You can find all the posts in this series, here.  

We would love to hear what you think of our behind the scenes series of blog posts, or any of our other posts. To get in on the discussion join us on Facebook.


The quietest part of any given edition is the time that the designers are knitting and writing their patterns. Well, it's quietest for us at Twist, unless we happen to also be designing in which case, it's still pretty zany, but in terms of the work behind the scenes, it's a relative lull where we can focus on other aspects of other editions. As I've mentioned before, we pretty much always have at least three editions, we are dealing with at any given time, but in the interest of trying to keep this as chronological as possible, after assigning and ordering yarn, the process of planning shoots becomes the next priority.

Probably the biggest challenge in styling a shoot is keeping the look and feel seasonally appropriate. Twist is based out of Montréal Canada and Rochester, New York, so winters are cold and snowy and summers are hot and muggy, which would be absolutely fine if we planned to shoot summer garments in the summer and winter garments in the winter, but the truth is that we often shoot our Spring Summer edition a little after Christmas and our Fall and Winter editions during the hottest months of the year. So while we wait for garments to arrive, we spend time talking about ways to set a seasonally appropriate mood when the landscape and tempuratures are completely innappropriate. Sometimes, that means planning a story or theme to be shot primarily inside.


storyboard
Storyboard for the Sweet Surprise shoot


Other times it means creating props, such as a rainy window for Rain Date or paper flowers for Bloom.


making flowers
Creating flowers for the Bloom shoot.


flower inspector
Three beauties.


As we plan the shoots, the garments start coming in and are sorted into their respective shoots.


box of submissions
Projects and yarn are ready for their close-up.


Kate pulls together seasonally and thematically appropriate garments to pair with the projects and starts combining them to see how they work together.


sylvatica
Robin's Sylvatica looks sweet with a chiffon skirt


lots of submissions
So many shawls and beautiful fabric for the I Feel Pretty shoot
Top row: Tepal and Elysium -Second row: Paon and Muguet - Third row: Stellaria and Satsuma - Fourth row: Giardina - Last row: Corona


And lastely, Kate invites the model over, to try on garments and make sure they fit well.


model in ceylon
Ceylon is a perfect fit on Constance.


In a perfect world, all the pieces fall right into place from the start, but the reality is usually a little more complicated. Knitting delays, bad weather, models' availability, and fitting challenges may all dictate which shoot a garment goes into. It's a lot of work, but it's worth it to make sure that each garment looks its best.


Twist Style Fridays: Never too old for Brookline

Every Friday we feature one of the garments from the magazine in a post about styling. We suggest different ways to wear the garment in question using mock-ups from Polyvore. We encourage readers to tell us what they think about these outfits via our Facebook page or Twitter, and if folks want to make their own outfits, please tweet them at us with the hashtag #twiststyle. You can find all of the Style Friday posts here.



Get ready for a pretty special fashion friday, knitters! Today's post is coming to you from Elizabeth McCarten, designer of the elegant Brookline cardigan. You can also find it on her blog, here.  Now, I certainly have been having fun with these styling posts, and I hope you have been enjoying them (always feel free to tell me/us what you think on our Facebook page, by the way), but you may have noticed that demure, mature, and sophisticated styles are not exactly my forte. So in today's post, Elizabeth shares some ways to wear Brookline in a more casual way than in the magazine.


Brookline, styled by Twist


When Brookline came out in Twist Collective last April, a knitter wrote to me asking whether I thought a woman over 40 could wear this design. I designed the prototype for Isabel, my 20-year-old daughter, shown here in an alpaca version:


Brookline Prototype


I wanted to give this photo a dressed-up, party feel. Isabel is very petite and admittedly, looks good in just about everything. At the same time, I only ever design and knit women's sweaters that I would wear myself, so the answer to the reader who asked if an older woman could wear Brookline, is a definite yes. I am 55 and I love this design. Not only is the shape extremely forgiving, but it can be worn dressed up or down and it's perfect for those tricky "transitional" seasons. For example, here it is shown with a 6-year-old J.Jill sleeveless linen blouse and equally old J.Jill blue jeans.


Outfit #1



Neckline closeupsleeve detail


Wondering about accessories?



earrings

Silver earrings from "Sterling" here in Kingston

bracelets

Bracelet from recycled silver spoons purchased at P'Lover

Eyeglass chain

Eyeglass holder/necklace from J.Jill.

shoes

Slightly beat-up but very comfy Naot clogs.


This is a great look for browsing at Kingston's City Market on a Saturday morning or meeting up with friends for knitting at a local coffee shop. When I want to be a bit more dressed up, I button Brookline over loose knit black pants and a knit black tee, both from Cut Loose.


Outfit #2


Closeup


Accessories?


Earrings

Earrings purchased at Catch Can in Washington, DC.

Accessories

Tilley hat (expensive and worth every penny), Clark shoes, and

grey/black scarf bought at Chris Reynolds in Westport.


I can't finish without showing my fave bag. You wouldn't believe how many compliments I get about this, and not just from knitters who admire its capacious interior. Everyone thinks it's a $300 leather bag in a rich red. Wrong. It's vinyl faux leather, available at Pinecone in Westport, ON. Now you know!


So, how would you wear your Brookline?

Designer Process: Corona

Carol FellerToday's post is brought to you by Carol Feller, designer of many wonderful Twist Collective patterns (like Corcovado, Trousseau, and Parcel, just to name a few). She shares her inspiration and design process for the wonderful lush circular shawl from Spring/Summer, Corona. You can keep up with her on her website, or on twitter.




Corona


The mood boards that the Twist Collective sent out for Spring/Summer 2012 had some wonderful textures and patterns shown on them, the one that caught my eye was the underside of the mushroom.  The concentric circles and outward ‘spokes’ made me want to create a circular shawl that evokes this basic concept.


Spring/Summer 2012 Mood Board


I began searching for lace pattern that evoked the lined inner side of the mushroom and I ended up settling on the zig zag ribbon lace pattern.  It created the spoked outward lines I was looking for and it created a wonderful texture.

I created the inner circle from side to side using short rows in garter stitch which mimics the inner stem of the mushroom.  To echo this inner stem the outer edge of the shawl/mushroom uses a garter stitch edging that is knitted on so it’s traveling in the same direction as the garter stitch inner core.

This was where I diverged from the initial concept.  Looking for good yarn matches I decided to try out a mini version using some Easy Knits ‘Deeply Wicked’ merino.  The bright yellow isn’t exactly mushroomy but it changed the shawl in my eyes from its mushroom beginnings into a sunburst.


swatch


The basic idea for this shawl is basic enough that it is easily modified.  If you just wanted to create a small circular baby blanket you just finish with the lace section early and begin the garter stitch border.

I really love circular shawls – you can leave them open, pinning at the front to create almost a circular cardigan,


Carol wearing her Corona open


or alternatively fold the piece in half and you’ve got a super warm semi-circular shawl


Carol wearing her Corona folded



How do you wear your circular shawl?

If Kate's daughter was our fashion consultant

This hat would be in every shot. Every single shot!


Spunky's best lid

Twist Style Fridays- Marnie

Every Friday we feature one of the garments from the magazine in a post about styling. We suggest different ways to wear the garment in question using mock-ups from Polyvore. We encourage readers to tell us what they think about these outfits via our Facebook page or Twitter, and if folks want to make their own outfits, please tweet them at us with the hashtag #twiststyle. You can find all of the Style Friday posts here.



Hi again! Carly here with another exciting installment of fashionable Friday! Today I played with Marnie, Kate Gilbert's sweet lace top. This item is a winner, friends. The boatneck and lace details are pretty and feminine, a three-quarter sleeve looks lovely on just about anyone, and you can adjust the length to be perfect for your shape and proportions. A higher neckline keeps things totally profesh, even if you're busty.

Here's how you saw it in the Spring/Summer issue-


Marnie


For my first set of looks, I stuck to a daytime vibe, but tried to show some different ways to wear this lovely sweater- layered over a fancy frock to dress it down; with a flowy skirt and floppy hat for a sunny afternoon stroll, perhaps along a beach; and with some truly awesome (okay, slightly outrageous) printed pants for a lunch event, museum date, or other slightly schmancy daytime occasion. I had brunch with my very sassy octogerarian Bubbie last weekend in Montreal, and she would wear the heck out of that outfit on the right, possibly with additional bling.

Styling Marnie


But let's be serious, this sweater can also be sexy. For this next set, I used a lot of a color that I hardly ever wear- black. I know I'm a weirdo in this respect- black is super useful. It matches everything, it's sleek, it's dressy, and it never goes out of style. So here we go, way out of my comfort zone.

Marnie for nighttime

Whichever way you wear it, wear your Marnie well! I can't wait to see more of these as FOs. Remember to tell us what you think of these outfits, and show us your styling ideas on Facebook or Twitter (#twiststyle).

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