You’ve seen the pictures: Little penguins lined up, wings awkwardly splayed, bean bodies straining against ribbing, stripes, and, yes, intarsia. Could there be anything cuter? How could you not want to rush in with wool and needles flashing to help colonies of Eudyptula minor recover from their close encounters with oil spills down under?

Periodically, photos of penguins in pullovers go viral, with knitters and friends of knitters avidly posting, liking, pinning, and shipping thousands of wee sweaters to Australia in an effort to help the world’s smallest penguins.

But what happens to these lovingly made knits?