Color is a powerful thing, triggering emotional responses in all of us. And red is perhaps the most powerful color of all, evoking everything from passion and power to rage and romance. In some cultures it’s symbolic of purity or joy and happiness—one of the reasons it’s a traditional wedding color for brides in China, India, Pakistan, and Vietnam. Shift the cultural lens to the west and the red has a very different meaning: seduction, questionable morals, and even danger.